We think marketing should run itself — well

PerfoAI was built by performance marketers and AI researchers who got tired of managing spreadsheets instead of strategy.

Our story

Founded in 2023, PerfoAI started as an internal tool for a media-buying team drowning in reporting across a dozen markets. Within a year, it was running campaigns better than the humans it was built to support.

Today, PerfoAI powers marketing for brands across 40+ countries — handling the repetitive, data-heavy work so marketers can focus on the ideas only humans can have.

What we believe

AI should remove drudgery, not judgment

Automate the repetitive optimization work; keep humans in charge of strategy and brand.

Global-first, not global-later

Every market, currency, and language is a first-class citizen from day one, not a bolt-on.

Transparent by default

You always see why PerfoAI made a decision — no black-box budget moves.

Leadership

Elena Ortiz
Co-founder & CEO
Wei Zhang
Co-founder & CTO
Adaeze Okafor
Head of Product
Tomás Reyes
Head of Global Growth

Join us in building the future of marketing

We're hiring across engineering, AI research, and customer success.

See open roles